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The Psychotherapist's Guide To Online Marketing for Private Practice Table of Contents:
Section 1: Private Practice - The Basics
Personal Vision: Where Would I Like to Be in 3 to 5 Years?
Private Practice Management
Management Resources
The First Phone Call: Your First, and Perhaps, Only Chance
Fees, Billing, and Collection
Subpoenas
Billing: General and HIPAA
Malpractice Concerns
What To Do If a Suit Is Filed
Insurance-Liability Terminology
Professional Will
Deductible Business Expenses
Section 2: Management
Record-Keeping
Confidentiality
Bartering in Psychotherapy
Termination
Section 3: Telehealth
Telehealth 101
Resources
Section 4: Marketing Your Private Practice
Marketing Section Overview
The Professional Website: A Must in the 21st Century
More Online Marketing
Social Media Marketing
Serving as an Expert Educator in One's Community
Self-Reflections On Marketing
Principles of Marketing
Therapists' Most Common Stumbling Blocks to Marketing
The Essentials Of A Marketing Plan
Theoretical Orientation & Approach to Marketing
How Can I Help You? A nonstandard, more effective approach
Explore Your Vocation-Calling
Marketing Plan
Track Your Referral Sources
Marketing Resources
Section 5: Marketing Resources for Managed-Care Free Practice
A Guide to UnManaged Care
How To Free Yourself From Managed Care
A Step-by-Step Guide for the Managed-Care-Free Practitioner
Answering the Million Dollar Question: "Are you on my managed care panel?"
Managed-Care-Free Educational Brochure
The Managed-Care-Free Private Practice Kit: From fear and trepidation to joy and prosperity
It Can Be Done: Essentials for a Managed-Care-Free Practice
Section 6: Ethics, Risk Management, Boundaries, Dual Relationships & Digital Ethics
General Ethical Guidelines
The Standard of Care
Boundaries in Psychotherapy
Dual Relationships in Therapy
Ethical Risk Management: Preserving Our Clinical Integrity
Digital Ethics
Section 7: Effective Therapy & Critique of Therapy
Effective Therapy
Critique of Therapy
Coaching
DSM: Diagnosing for Money & Power: Summary of the Critique of the DSM
DSM vs. The Village: An Alternative Model of Inclusion
Section 8: Burnout and Calling
What is Burnout?
Burnout Among Therapists is No Accident
Taking Care of the Caretakers
Preventing Therapists' Burnout
Summary
Additional Resources
Services from Dr. Ofer Zur
Inviting Dr. Zur to Present, Lecture, or give a Keynote Address at Your Conference
Online Courses
E-Books and Forms
Free Online Resources (articles, videos, podcasts, blogs)
